Essays on platform economics, 2019 to 2020
Six pieces on digital platforms, network effects, subscription business models, the Internet of Things and business monetisation.
Business Monetisation and Business Development
Monetisation delivers economic value; business development delivers customer acquisition. Why customer acquisition strategy belongs under commercial leadership rather than sales.
Digital Platforms
The economics of platform businesses: marginal cost of distribution, network effects, consumer surplus, and what the owner and the customer each get out of it.
One-Sided and Two-Sided Platforms
Which side of a two-sided platform do you build first, and why that is really a monetisation decision rather than a growth one.
The Impact of Digitisation
What digitisation does to management structure, decision-making and the shift from product-centric to customer-centric organisations.
The Subscription Economy
What adopting a subscription model does to a business: strategic focus, marketing, and the shift from lumpy upfront revenue to annuity income.
The Internet of Things, and What It Does to Retail
How the IoT changes the shop floor, customer communications and the sales assistant's role, from cost centre to profit centre.