Machine, Platform, Crowd: Harnessing Our Digital Future


From the authors of the best-selling The Second Machine Age, a leader’s guide to success in a rapidly changing economy.

We live in strange times. A machine plays the strategy game Go better than any human; upstarts like Apple and Google destroy industry stalwarts such as Nokia; ideas from the crowd are repeatedly more innovative than corporate research labs.

MIT’s Andrew McAfee and Erik Brynjolfsson know what it takes to master this digital-powered shift: we must rethink the integration of minds and machines, of products and platforms, and of the core and the crowd. In all three cases, the balance now favors the second element of the pair, with massive implications for how we run our companies and live our lives.

In the tradition of agenda-setting classics like Clay Christensen’s The Innovator’s Dilemma, McAfee and Brynjolfsson deliver both a penetrating analysis of a new world and a toolkit for thriving in it. For startups and established businesses, or for anyone interested in what the future holds, Machine, Platform, Crowd is essential reading.

Clive Angel Review

Machine, Platform, Crowd

Transforming from a product-driven to a customer-centric economy.


The narrative provides an excellent overview of business transformation. Presently, taking place between mind and machines, products and platforms and the core and the crowd.

The authors provide deep insights and understanding of the economic benefits of digitisation. In addition, the meaningful impact on the organisation. By way of, using practical examples and real-world case studies throughout.


For further insights on Digital Platforms Economics 




For more perspective on this engaging subject impacting all businesses

Economics of Machine Platform Crowd


I highly recommend this book and the corresponding MIT business strategy course  MIT executive-education for everyone interested in not being left behind. Henceforth, as we move from a product-driven to a customer-centric economy.

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